Senior Product Designer & UX

Solving Complex UX flaws • Front-end • Systems • SaaS • Native apps expert

Hello!👋 I am Theodoros, an Athens-based Product Designer with over a decade of experience in UI/UX design. My journey began in 2011 with Frontend and Backend development, focusing on UX methods for industries such as hospitality, maritime, and healthcare. I specialize in helping startups grow by concentrating on what truly matters—activation and retention. While I value the visual aspects of UI, I believe design goes beyond aesthetics. My design philosophy is user-centered, aiming to enhance the experience and make it easier for users to achieve their goals.

In the early days of a startup, it’s easy to get caught up in making everything look perfect. However, I’ve learned that focusing too much on aesthetics can sometimes divert attention from more critical issues. That’s why I prioritize functionality and user needs, ensuring that designs are not only visually pleasing but also effective in real-world use. My focus is on creating solutions that guide users naturally through their journey, ensuring they find value in the product and keep coming back.

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Solving Complex UX flaws

I specialize in crafting user-friendly solutions, leading to a 33% improvement in usability and exceptional user experiences.

No code development

I enhanced communication with developers and clients by creating detailed user scenarios, reducing development errors by 20%. #micro-interactions

Design System Lover

I lead your team with a clearly ordered design system and a framework for growth. #Figma-tokens #Figma-variables, #Style-Dictionary

Frontend and BE knowledge

I have strong front-end development skills, including expertise in HTML5, SCSS, Js, React .

Optimizing User Experience

I utilize UsabilityHub for A/B testing, Maze for remote testing, Hotjar for heatmaps, and Google Analytics for behavior analysis, achieving a 25% increase in user satisfaction.